If you're anything like me and the women I work with, you struggle with how to show up consistently every day in your content or your marketing--especially on the days when the voice in your head tells you that you're not enough... or way too much.
The truth is, before I could create a business and a brand that set me on fire every morning, I had to get the hell out of my own way.
I developed the Essence of Influence Assessment to help you get out of your own way, and create a personal brand that transcends. I’m not talking about branding in the sense of logos, colors, and fonts, here. I’m talking about reaching deep inside you to discover--and then OWN--what makes you truly extraordinary. So you can confidently and consistently express that magnificent you-ness every place you show up (on social media, podcasts, blogs, your website, talks from stage, discovery calls... the list goes on forever.)
For more than thirty years, I’ve been building brands: first as a corporate executive and then as an agency owner. But branding isn’t my only jam. In 2015, at the age of 47, I had a break-through (following a break-down) about my potential as a midlife woman. And I set out on a journey, talking with hundreds of midlife women who were “on the verge.” Women who aspired to something more. Women who were ready to break through, break out, and show their stuff in a way they’d never done before.
As it turns out, midlife is PrimeTime for women!
So I developed an approach to branding specifically for PrimeTime women that’s different than any other you’ll find: it’s equal parts strategy and soul-searching. It’s rooted in self-confidence and resilience every bit as much as tactics and messaging.
In response to my work with PrimeTime women, I wrote my first book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide to Turning Midlife into PrimeTime. I launched two blogs and several online courses. I built a following of 50,000 people. I filled my coaching practice, started speaking from stage and launched an elite mastermind for women entrepreneurs. In short, I SHOWED UP FOR MYSELF...even when I felt unsure.
Here’s the great news: you can show up for yourself, too. And I’m dying to help you.
Take the first step today, by discovering your Essence of Influence.